Cookie Policy

Intro

We believe in being transparent with our users about how we collect and use their data. To find out more about this and us as a data controller, you can read our Privacy Policy.

This Cookie Policy is aimed at making it clear for website users ("you") how, when and why we use cookies.

For the information on how to delete or block cookies, please see the section How can I change my cookie settings? below. However, before you take any action with regard to cookies, we warmly advise you to read this policy.

Our use of cookies

Any browser visiting our Website will receive cookies from us. Insofar as cookies we use are not strictly necessary for the provision of this website, we will ask you to consent to our use of cookies when you first visit our website.

We use cookies on our Website because we wish all of our users to have the best possible on-site experience. Information provided via cookies makes it possible to optimise your primechoiceuk.com experience.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. In our Privacy Policy, you can find out more about what personal data relating to our users is being processed.

About cookies

Cookies are small text files that are placed on your device by websites that you visit. They enable the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don't have to keep re-entering them whenever you come back to the site or browse from one page to another. The use of cookies helps you to navigate between pages efficiently, helps remember your preferences and improve your browsing experience in other ways. Cookies can also help ensure that the marketing you see online is more relevant to you and your interests.

Other technologies, including data we store on your web browser or device, identifiers associated with your device and other software are used for similar purposes. In this policy, we refer to all of these technologies as "cookies."

Cookies can be classified by their lifespan, the domain to which they belong and place of storage.

By lifespan, cookies are either:

• session cookies – which are erased when the user closes the browser; session cookies only last for as long as the session (usually the current visit to a website or a browser session).
• persistent cookies – which remain on the user's computer/device for a pre-defined period of time (unless deleted by the user before the expiry date). Persistent cookies help us to recognise you, so it's easier to return to our Website or interact with our service without having to sign in or change your settings every time.

As for the domain to which it belongs, there are either:

• first-party cookies – set by the web server of the visited page and share the same domain
• third-party cookies – stored by a different domain to the visited page's domain (e.g. when the webpage references a file, such as JavaScript, located outside of its domain).

To find out more about cookies, visit www.aboutcookies.org or www.allaboutcookies.org.

Which cookies do we use and what is their purpose?

We use all types of cookies that are explained above. A detailed description of our cookies, their functions and sources can be found below.

Essential cookies

Essential cookies are necessary for our website to work effectively. They help make the website usable by enabling basic functionalities like page navigation and access to secure areas of the website. This type of cookies may be used to protect and accelerate our website by automatically optimising the delivery of our content. They may be used for security reasons and to identify our trusted visitors. They may filter bots and distinguish them from legitimate users, preventing any form of spam activity on our website.

These cookies do not correspond to any user ID in our web application, nor do the cookies store any personally identifiable information. We advise you not to switch off these cookies. If you set your browser to block or alert you about these cookies, please be aware that after doing so, some parts of the webpage may not work.

Preference and functionality cookies

Preference cookies enable a website to remember information that changes the way the website behaves or looks – for instance your preferred language or the region that you are in. They may also be used to provide services you have asked for such as watching a video or using a live chat service.

Analytics cookies

Analytics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. We use analytics cookies in order to analyse information about how our website is being used. Analytics cookies can process information about the number of visitors to the website, where visitors came from, the pages they visit, scrolling activities, time spent on the website and approximate geo-location of a device that you use to access our website. We use this information to compile reports that help us to improve the website. All data we process by use of this type of cookies are presented in an aggregated form and/or pseudonymised.

We may use analytics cookies provided by Google Analytics, Microsoft Clarity or similar services. We may use analytics cookies provided by other companies which services we may also use for analytics and analytical purposes.

Marketing cookies

For the purpose of regular functioning of marketing services, marketing cookies are used. Marketing cookies are used to track visitors across websites. The intention is to display advertisements that are relevant and engaging for the individual user.

We may use marketing tools such as Google Ads and Facebook Pixel. They serve to personalise the way we communicate with you. If you accept to receive advertising material, marketing cookies help us to evaluate your preferences toward specific content. Please be aware that we may use marketing cookies provided by other companies whose services we may use for marketing purposes. Also, third party cookies may be placed by our partners in order to promote their products.

Third party cookies

Third parties may set cookies when you visit our Website. Sometimes that is because we have hired the third party to provide services on our behalf. In other cases, it is because our web pages contain advertisements from third parties, or content such as videos and news. Because your browser connects to those third parties' web servers to retrieve that content, third parties are able to set or read their own cookies on your device and may collect information about your online activities across websites or online services. In some cases third party tracking cookies may also be necessary for the effective use of affiliate links and the performance of any affiliate agreements we have in place.

How can I change my cookie settings?

You may at any time choose to disable some or all of the cookies. You have several ways to disable cookies.

Changing browser settings

The most used web browsers allow you to manage the majority of cookies through the browser's settings. Keep in mind that if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalised to you.

If you do not want to receive cookies from our Website, you can change your browser settings on the device you are using to access our services. You can find instructions for the most popular Internet browsers in their help or documentation. In general: look for "Privacy", "Content settings" or "Cookies" in your browser settings to block or delete cookies.

Opt-out from third party services

You can opt-out from being tracked by some of the third party service providers we use (e.g. Google Analytics, Google Ads) via their official opt-out tools or by changing your browser settings as described above.

Changes to the Cookie Policy

It may be necessary to amend this Cookie Policy at times based on changing technical and business needs or to comply with legislative or regulatory requirements. Essential modifications are those that affect your rights with regard to the protection and processing of your personal data. If we make essential modifications, we will give you notice and the opportunity to review the changes before they become effective. You may be asked to consent to the updated Policy. From time to time we may also make minor modifications (e.g. organisational or grammatical changes). Your continued use of our services after we publish an updated Cookie Policy with only minor modifications means that the processing of your personal data is subject to the updated Cookie Policy.

We encourage you to periodically review this page for the latest information on cookie use.